http://wccftech.com/tim-cook-talks-about-ar-and-how-important-the-technology-is-for-companies/ >When it comes to augmented reality, Tim Cook never sets back on promoting its utility. The company officially introduced its ARKit in iOS 11 which has immense potential in achieving operations that were previously not practical. In Tim Cook’s latest interview with Vogue, he touched various aspects of AR technology and how there isn’t any industrial sector that would not be linked to it as time goes. So let’s dive in to see some more details on what Tim Cook had to say about the augmented reality platform. >Tim Cook suggests that the technology would transform everything ranging from shopping to fashion runways. We have already seen various companies which are making use of the technology in order to make the consumers aware of their products. One major example in this regard is IKEA, which has developed an app that allows users to see which piece of furniture will look good in a certain place. In terms of shopping Cook believes: