https://arstechnica.com/gadgets/2017/10/tim-cook-believes-ar-will-be-huge-but-dont-expect-apple-glasses-yet/

Apple CEO Tim Cook believes augmented reality's rise will be as "dramatic" as that of the App Store, but he doesn't believe AR glasses or similar wearables are ready for the market yet, according to a sit-down interview with The Independent. Much of Cook's interview focused on the prospects of augmented reality and Apple's justification for making it a focus in both iOS and the iPhone 8.

He said this to The Independent: