https://techcrunch.com/2017/10/11/facebook-3d-posts-let-you-play-with-vr-objects-in-news-feed/

Facebook wants to let you create virtual objects in its Oculus Medium sculpting platform or Facebook Spaces VR hangouts and then share them with friends who don’t have a VR headset. Today at Oculus Connect 4, Facebook previewed 3D posts, a new type of News Feed post where users can grab, spin, and interact with a 3D object to look at it from all angles.

Below you can see how you can pinch, zoom, and rotate the objects in 3D posts.