https://techcrunch.com/2017/10/11/rokus-new-channel-with-free-movies-and-tv-goes-live-for-all/

Top streaming media device maker Roku announced in September it was launching its own channel featuring free movies and TV shows, including those it licensed itself and those aggregated from other channels across its platform. However, the channel was not immediately available to all Roku customers, as it was a phased rollout.

That rollout has now completed, the company says this morning.