https://apnews.com/article/apple-tv-plus-free-c7c0453713aa4a7c314550ccf9281274

NEW YORK (AP) — Apple TV+ is hoping people will make a dent in the Strategic Popcorn Reserve by bingeing its streaming TV and movies for free this weekend in what experts are calling a canny promotion.

The two-day offer this Saturday and Sunday is intended to give viewers a taste of what’s behind the Apple paywall and get them hooked, ready to fork over $9.99 a month in the U.S.