https://www.theguardian.com/sport/2024/dec/22/generation-tiktok-how-sportswomen-set-the-bar-higher-than-the-men

Female athlete power on social media became ever more strident in 2024 – but the backlash also damaged careers and wellbeing

Lina Nielsen remembers the moment she had the idea. She was sitting around the Olympic Village in Paris with her sprinting teammates – and she was bored. “I said to Yemi Mary John: ‘I’m gonna make this TikTok’,” Nielsen recalls. She took herself to her bedroom, got out the flip phone each athlete had been given and typed into an Excel spreadsheet: “Where you at? Holla at me.”