https://www.theguardian.com/technology/2024/dec/21/were-figuring-out-cool-ways-of-storytelling-how-tiktok-is-changing-the-way-we-watch-musicals

Jorge Rivera-Herrans’s musical sensation Epic is just one of a series of works making a splash on the online platform

When Jorge Rivera-Herrans released part of Epic: the Musical last Christmas, he managed to push Taylor Swift off the top of the US iTunes album charts. So there is a lot at stake when the final instalment of his musical retelling of the Odyssey is released on Christmas Day.