https://techcrunch.com/2017/10/09/waymo-teams-with-madd-the-nsc-and-more-on-self-driving-education/

Waymo is working with a number of organizations on a new self-driving education campaign to help answer questions the public has about autonomous vehicles and technology. The program is designed to provide easily accessible info that offers answers to questions including “are self-driving cars safe?” and “how do they know what to do?” and it includes participation from Mothers Against Drunk Driving, the National Safety Council, the Foundation for Blind Children, the East Valley Partnership and the Foundation for Senior Living.

The new campaign, called “Let’s Talk Self Driving” will include both digital and outdoor advertising, with an initial focus on Arizona, where Waymo is currently testing its autonomous ride hailing service in a limited pilot. The plan is to eventually expand this into a national program, with exposure to Waymo’s self-driving tech for the general public a key aspiration for its expansion.