https://www.theguardian.com/stand-out-by-design/2024/nov/01/the-best-personal-brands-arent-overly-curated-six-dos-and-donts-for-the-jobs-market

Personal branding is far more complex than it once was, with evolving tech adding to the possibilities

Personal branding has undergone a radical rebranding. The way we showcase ourselves in the workplace and jobs market has been transformed by the tools at our disposal and societal shifts, such as the melding of work and life. Twenty-five years ago, you had a CV and, if you wanted a new job, you updated it and sent it to prospective employers. Your reputation may have enhanced your prospects but, when it came to job hunting, your qualifications and CV were pretty much the only showcase you had.