https://www.theguardian.com/technology/2024/nov/24/dont-know-what-to-buy-your-loved-ones-for-christmas-just-ask-chatgpt > Santa has a new little helper. But can an AI-powered shopping assistant really master the subtle art of gift giving? > Some people love buying Christmas presents. Polly Arrowsmith starts making a note of what her friends and family like, then hunts for bargains, slowly and carefully. Vie Portland begins her shopping in January and has a theme each year, from heart mirrors to inspirational books. And Betsy Benn spent so much time thinking about presents, she ended up opening her own online gift business.