https://www.theregister.co.uk/2017/10/09/mobile_gaming_ads/ >VB2017 Poor disclosure and intrusive advertising are becoming a bête noire for gamers who increasingly find themselves getting fragged by promos. >Adverts in gaming or advergaming systems are becoming more complex as marketeers resort to techniques that embed advertising deep enough so that earlier ad-blocking attempts no longer work. The market was explored in a talk by Chris Boyd of Malwarebytes titled Exploring the virtual worlds of advergaming, which was delivered at the Virus Bulletin conference in Madrid last week.