https://medium.com/@hollyc/apples-iphone-x-features-ai-ar-and-how-it-will-change-commerce-9ce4e69c32eb >Apple has finally unveiled its long-anticipated anniversary phone: the iPhone X. The device is the best iPhone the company has ever made, with an edge-to-edge screen, no home button, and face recognition dubbed Face ID. Face ID uses machine learning, stores information on a dedicated chip, and will be able to test drive consumer AI algorithms with Apple’s wide user base. >What’s even more exciting is that the new iPhone has improved Augmented Reality (AR) capabilities, which sets up the mobile world for some cool near-future apps. At the same time, Apple has released an ARKit that developers can use to create apps and AR experiences within its ecosystem. Let’s talk about what that means for the world of commerce.