https://thinkgrowth.org/imessage-isnt-the-glue-apple-thinks-it-is-bfeee5ff3dd6

I’ve been using the iPhone for years and was one of the many people that kept parroting the same line repeatedly: I love Apple’s ecosystem so much and could never leave because iMessage.

Out of all the messaging services out there, iMessage is absolutely the most reliable — the only time I ever remember it being ‘down’ was for a confusing few minutes years ago. On top of that it’s secure, doesn’t have advertising, and “just works” if you happen to own an iPhone.