https://www.techdirt.com/articles/20171009/13372138371/monster-energy-loses-trademark-bid-to-push-around-japanese-software-company.shtml >There must be something about using the word "monster" in one's business that turns that business into a true monster from a trademark bully perspective. Readers of this site will be familiar with the two largest offenders along these lines, Monster Cable and Monster Energy Corporation. It's the latter that has continued its prolific trademark bullying ways to date, as recently as earlier this year, when it threatened a root beer company with the word "beast" in its name, claiming that this was too close to "monster" for the purposes of trademark law. >Still, as laughable as that spat was, at least it could be said that Monster Energy was going after another beverage company. That isn't the case with Monster Energy's latest failed attempt to block the trademark for a video game company out of Japan.