https://www.theregister.co.uk/2017/10/13/hyperloop_virgin_investment/

Richard Branson, the billionaire behind the Virgin brand, has reportedly invested an undisclosed sum in Elon Musk’s barmy Hyperloop supersonic tube train project.

Beardy gets to join the Hyperfruitloop board, according to the Beeb, and the firm will also add its ubiquitous Virgin moniker to Musk’s firm’s name, meaning it will now be known as Virgin Hyperloop One.