https://www.recode.net/2017/10/13/16465912/google-rick-osterloh-hardware-pixel-phone-clips-kara-swisher-lauren-goode-too-embarrassed-podcast

This time last year, we were asking if Google is now a hardware company. Now we have our answer: Yes — or, at least, it’s taking hardware a lot more seriously, even as the money continues to come from ads and search.

“We want to create this into a credible business so that we can invest a lot in it,” Google SVP of Hardware Rick Osterloh said on the latest episode of Too Embarrassed to Ask. “If you’re doing only for referential purposes, then it’s hard to make the really big, long-term investments that are required.”