https://techcrunch.com/2017/10/19/apples-enterprise-strategy-begins-to-take-shape/

When Apple announced its partnership with GE this week, it would have been easy to dismiss it as another random collaboration from a company people don’t generally associate with the enterprise. After all, Apple killed off their enterprise server product years ago. You might rightly ask, what exactly do they have to do with the enterprise these days?

But if you consider the notion of digital transformation and what it really means, a big part of it is the mobile experience. Then if you examine the enterprise partnerships the company has forged over the last several years, you begin to see a picture emerging of a company with a pretty darn concrete enterprise strategy. They just never seem to have articulated it publicly.