https://techcrunch.com/2017/10/18/blue-apron-is-laying-off-6-of-its-staff/

As Blue Apron approaches its next earnings report in a couple weeks, the company said Wednesday that it is laying off 6% of its staff as part of “a company-wide realignment of personnel to support its strategic priorities.”

Blue Apron was one of the big — and most anticipated — consumer IPOs of the year, but it’s also now one of the companies that represent the major challenges consumer IPOs have faced throughout the year. Since going public, Wall Street has cut Blue Apron’s stock price in half and it’s been able to barely retain unicorn status. The company is an example of a complex business that can face significant challenges acquiring and retaining customers, as well as one that faces an existential threat from Amazon.