https://www.vox.com/technology/2023/12/27/24011198/bezos-zuckerberg-musk-buff-mma-masculine

Ravenous, carnivorous, and totally yoked: How men in tech have evolved.

Silicon Valley is embracing a new era of masculinity. Its leaders are powerful, virile, and swole. They practice Brazilian jiujitsu and want to fight each other in a cage. They can do 200 push-ups while wearing a 20-pound weighted vest. They can spend $44 billion on a website as a sort of elaborate joke. They can do all this because if these tech executives are one thing above all else, it is this: They are men.