https://www.theguardian.com/technology/2024/jan/04/five-firms-to-watch-in-a-time-of-turbulence-humanforest-brewdog-saatchi-daaci-genflow

As AI and tech make their presence felt, new companies are emerging and older ones are adapting

After a year in which industry was knocked off its axis by the coming of age of artificial intelligence and the transition to an online world continued apace, new businesses are emerging and old industries reinventing themselves to adapt. Here, we look at five companies making the most of these turbulent times.