http://www.techradar.com/news/inside-the-echo-chamber-why-alexas-now-in-everything-from-bmw-to-billy-bass

Amazon's latest product push was its biggest yet. At its headquarters in Seattle, it recently announced a slew of new Amazon devices. Depending on where you are in the world, at least five of these were brand new. 

To recap there was (deep breath): the all-new Amazon Echo 2nd Generation, the Amazon Echo Plus, The Amazon Echo Show (UK), the Amazon Echo Spot (US), something called the Amazon Echo Connect and the brand-new Amazon Fire TV. And breathe.