https://techcrunch.com/2023/12/22/how-simplifying-the-production-of-customized-merchandise-led-this-lisbon-startup-to-raise-19m/ > The advent of the Internet combined with the ability to customise items such as clothing long ago created a revolution in marketing, especially for merchandise purposes. I think we’re all familiar with the ‘merch’ phenomena by now, no? Benefitting from that long-term trend is SME-focused, customized merchandise startup Bizay, which has been able to raise a significant funding round, even in this relatively flat market of 2023. > Following a Series C of $38.6 million (€32 million), which I reported on in 2020, the Lisbon, Portugal-based startup has now raised a Series “C2” (not yet a full series D) of €18 million ($19.78 million) in order to push into the US market. The round was led by previous lead investor Indico Capital Partners which was once again joined by fellow Portugal investors Iberis Capital and Lince Capital.