https://arstechnica.com/gadgets/2023/12/upcoming-wireless-tvs-sell-users-on-screen-products-when-they-raise-their-hand/

It's no secret that TV makers are seriously invested in pushing ads. Using TVs for advertising goes back to 1941, when the first TV commercial aired. But as we trudge our way through the 21st century, TV vendors are becoming more involved in ensuring that their hardware is used to sell stuff and add to their own recurring revenue.

This has taken various forms, but in some cases we're seeing increasingly invasive strategies for turning TVs into a primary place for shopping. The latest approach catching attention comes from startup Displace. Its upcoming TVs will use integrated webcams and NFC payment readers to make it easy for people to buy stuff they see on TV.