https://techcrunch.com/2023/12/04/threads-downloads-return-to-growth-as-x-adds-walmart-to-its-advertiser-exodus/

Recent efforts by Meta to grow Threads’ install base have been working. According to a new analysis of app store trends, Instagram Threads is now outpacing X, formerly Twitter, at least in terms of new downloads. App intelligence firm Apptopia indicates that, although Threads’ daily downloads had been declining since September, things have shifted in the opposite direction over the past week or so. Specifically, since Thursday, November 23, daily downloads have grown to 620,000 from around 350,000 in early November and around 1 million in early September.

While the firm estimates that Threads’ latest surge is likely due to Meta running ads for its new app, designed to offer a Twitter alternative, it still puts Threads ahead in terms of new downloads of its app compared with X.