https://techcrunch.com/2023/11/27/repeatmd-lands-new-investment-grow-its-aesthetics-and-wellness-booking-business/

Traditionally, the aesthetics and wellness industry — med spas, dermatologists, plastic surgeons, weight loss clinics, OBGYNS and so on — have leaned on in-person consultations and ad hoc marketing campaigns to drive business. But the pandemic changed the equation. Now, there’s an expectation that these businesses have a presence on major digital channels.

Not every practice has the skills and expertise to build out such presences, however — which is where companies like RepeatMD come in. Founded in 2021, RepeatMD provides turnkey software solutions to operators in the aesthetics and wellness sector.