https://techcrunch.com/2023/11/15/google-overhauls-search-with-tools-to-follow-interests-annotate-web-pages-and-more/

There have been a growing number of complaints that Google Search is not as useful as it used to be. In fact, Google execs even admitted that young people are turning to services like TikTok and Instagram for their search needs, or are appending terms like “Reddit” to the end of queries to get more useful results. Today, the company is finally ready to do something about this problem with the launch of two new initiatives. One will see Google personalizing search results for users by allowing them to “follow” topics of interest in addition to surfacing web pages in new ways. Another, more experimental initiative, will turn Google into a collaborative space where users can annotate web pages with their own notes, which are browsable by anyone else on the web.

The moderation headache that one will bring on is hard to imagine, but Google seems to think it will have it under control.