https://techcrunch.com/2023/11/07/yellow-a-new-vc-firm-from-glovo-founders-and-atomico-investor-is-betting-on-southern-europe/

It’s always interesting when a new VC firm with a fresh team of partners emerge. And with Yellow, it’s interesting in multiple ways. Founded by Oscar Pierre and Sacha Michaud, the founders of Glovo, as well as Adam Lasri, a former investor for VC giant Atomico, Yellow is a new €30 million pre-seed fund that wants to invest at the earliest stage possible (that’s $32 million at today’s exchange rate).

In addition to this unique founding team, the VC firm’s focus is also quite different. While most VC firms operating in Europe focus on the U.K., France, Germany and the Nordics, Yellow wants to put more emphasis on Southern Europe — and especially some key markets in the area, such as Spain, Italy and Portugal.