https://techcrunch.com/2023/11/06/honasa-mamaearth-listing-trading/ > Shares of Honasa Consumer, the parent firm of direct-to-commerce beauty and personal care Mamaearth, jumped slightly in a key public listing watched by many Indian startups as they evaluate their own initial public offerings. > Mamaearth, a seven-year-old company, was trading at 331.45 Indian rupees ($3.98) per share on NSE, above its 330 Indian rupees listing price on the local exchange.