https://techcrunch.com/2023/11/06/luxury-clothing-virtual-try-on-100m-valuation-e-commerce/

Sandy Sholl and Adam Freede are no strangers to the world of fashion. They’ve been at the helm of MadaLuxe Group, a luxury distribution platform for fashion and accessories, since 1990.

Now they’re adding AI-powered virtual try-on and styling technology to the list. Today, the pair launched Zelig, offering personalized technology that will eventually enable consumers to upload a photo to visualize how clothes, shoes and accessories look on their body type as they shop online. At launch, consumers can choose between more than 40 models of diverse body types, skin tones and hair colors.