https://www.theguardian.com/world/2023/nov/06/chinese-influencers-using-ai-digital-clones-of-themselves-to-pump-out-content

Questions over honesty and legality as livestreamers, particularly in online shopping, use avatars to boost their earnings

In September, Chen Yiru, a Taiwanese influencer with nearly nine million fans on Weibo, livestreamed footage of himself eating chicken feet for a jaw-grinding 15 hours.