https://techcrunch.com/2023/11/05/startup-goals/

In one of my past startups, I had a co-founder who had a pretty clear goal for himself: he wanted to make $1 million for every year that he worked on this startup, and he wanted to leave a positive impact on the world.

I was struck by the clarity of that thought, and so I started asking other founders what their personal goals were. It turns out that a surprising number of startup founders aren’t really sure why they are running a company at all, let alone what their personal goals are.