Creators have mixed feelings about TikTok’s new monetization program
https://techcrunch.com/2023/11/08/tiktok-creativity-program-creators/
TikTok is revamping its system for paying creators. With its new Creativity Program, which incentivizes users to make videos longer than one minute, the platform estimates that creators can make more than 20 times what they were previously earning on TikTok. This is great news for more chatty TikTokers, but for other creators, TikTok’s payouts have never been that helpful to begin with.
Starting on December 16, creators in the United States, the United Kingdom, France and Germany will be shifted over to TikTok’s Creativity Program, rather than its existing Creator Fund. Despite the confusingly similar names, the two programs are distinct. Under the old $1 billion Creator Fund, eligible creators would get payouts proportional to how many views their videos got. But the platform quickly outgrew the $1 billion fund, meaning that creators could post a video that got millions of views, but get paid about enough money to buy a coffee. While $1 billion sounds like an unfathomable sum, YouTube — which shares advertising revenue — paid creators $30 billion in three years.