Airbnb leans on reviews to make listings more reliable as it tests review summaries using GenAI
https://techcrunch.com/2023/11/08/airbnb-is-leaning-on-reviews-to-make-properties-more-reliable/
Airbnb has given hotels a run for their money with offerings that are often more flexible, sometimes cheaper, and more characterful than their traditional hospitality counterparts. One area where Airbnb has stumbled, however, is consistency: hotels are still considered to have better service and customers still regularly complain that Airbnb listings are not accurate.
Now, to try to bridge those gaps — and at the very least to better manage everyone’s expectations — today Airbnb is unveiling an overhaul of guest reviews. Alongside that, Airbnb is adding two more ways for hosts to help surface more nuance about their properties, by way of a new top-rated badge and tools to communicate more information about properties.