http://www.newsweek.com/brain-scans-reveal-why-viral-online-neuroscience-1841607

What goes on in our brains when we decide to hit the share button, and what makes something go viral?

Since the dawn of the internet, businesses, media outlets and influencers alike have been trying to answer these questions. Now, researchers at the University of Pennsylvania have come one step closer to cracking this elusive formula by shining a light on the neuroscience of viral content.