https://techcrunch.com/2023/11/03/meta-ad-free-subscription-vs-eu-dma-dsa/

This week Europe was treated to another show of the mutability of tech after Meta, the microtargeting ad empire formerly known as Facebook, announced it would be launching an ad-free subscription — with a starting price of €10 per month (on web) or €13pm (mobile).

As recently as mid 2019, visitors to Facebook’s landing page were greeted with a strap-line announcing: “Facebook is free and always will be.” But, by August 1, 2019 — doubtless anticipating regulatory bumps down the road — the claim had quietly vanished; in its place was a brief exhortation to new prospects that signing up is “quick and easy!”.