Tinder’s app gets more social by letting friends play matchmaker

Tinder’s app gets more social by letting friends play matchmaker

a year ago
Anonymous $pUsIN4hzN9

https://techcrunch.com/2023/10/23/tinders-app-gets-more-social-by-letting-friends-play-matchmaker/

Dating app users will often sit with friends as they swipe through their matches in order to gain feedback, or even hand over their phone and let their friends swipe for them. Now, that real-life experience is becoming a part of Tinder’s product, as the company today is introducing a new feature called Tinder Matchmaker where users can invite their friends — including non-Tinder users — to view and suggest potential matches.

The idea, the company explains, is to allow Tinder users to learn who their friends or even their family members think would be a good match for them, and it’s inspired by Tinder user data. According to a survey the company commissioned, over 75% of singles said they discussed their dating life with their friends multiple times per month.

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