https://techcrunch.com/2023/10/25/sukhiba-eyes-africa-growth/

The social commerce market size in Africa is expected to continue growing as businesses and micro-entrepreneurs embrace digital media, driven by the rising usage of apps like WhatsApp, TikTok and Instagram.

Yet even as sellers leverage these social sites for online presence to showcase their products and connect with customers, the end-to-end buying experience is not always as smooth. For instance, a customer might have to navigate to non-digital channels for payments or delivery. These are some of the gaps that emerging social commerce startups such as Sukhiba Connect, are working to solve.