https://techcrunch.com/2023/10/24/oxolo-bags-e13m-for-gen-ai-driven-video-platform-which-can-optimise-engagement-on-the-fly/

Much has been made of AI-powered videos which can either make a real person speak different words or other languages, or generate a synthetic person which can speak on-demand. A few years ago former football star David Beckham helped push the idea into the mainstream via a video from Synthesia, where he spoke different languages as part of an Malaria charity campaign.

Aside from being a source of gimmicks, as well as more serious disinformation, these tools have several real-world applications, and the market is booming. The afore-mentioned Synthesia raised $90 million this year for its platform, which is used for several things, including generating product videos, as it can generate personalized videos from plain text. To date, it’s now raised a total of $156.6 million.