https://techcrunch.com/2023/10/27/a-year-after-musks-takeover-x-says-an-average-user-spends-32-minutes-per-day-on-the-platform/

On the eve of the one-year anniversary of Musk taking over Twitter (now X), the company published a retrospective blog post examining how it has fared under the new management. There are a lot of numbers in the post, but one that sticks out is a claim that an average user spends 32 minutes on the platform.

X’s CEO Linda Yaccarino said in a blog post that overall users spend 7.8 billion active minutes every day. It’s hard to make out what “active minutes” means. However, it’s lower than the 8 billion active minutes Musk tweeted about last year. Similarly, the figure of 1.5 million sign-ups per day is also lower than Musk’s 2 million per day sign-up figure from a year ago. In other words, X is growing at a slower pace and engagement is slowly declining.