https://techcrunch.com/2023/10/26/outset-is-using-gpt-4-to-make-user-surveys-better/

Getting answers to tough, qualitative questions about products from users can be costly, both in terms of time and money.

At least, that was the experience of Aaron Cannon, a former strategist at Deloitte. where he was responsible for facilitating research projects for Deloitte clients. Cannon and his team would spend hundreds of hours on a client project, only to have to devote additional time — and resources — to scheduling and moderating interviews with the said client’s customers.