https://techcrunch.com/2023/10/16/youtube-gets-new-ai-powered-ads-that-let-brands-target-special-cultural-moments/

YouTube is putting Google AI to use for advertisers, the company announced this morning with the introduction of a new advertising package called “Spotlight Moments.” The idea here is to leverage AI to automatically identify the most popular YouTube videos related to a specific cultural moment — like Halloween, a major awards show, such as the Oscars, or a sporting event, for example. The advertiser would then be able to serve ads across video referencing the topic or event across a branded YouTube channel where videos are curated into dynamically updated playlists.

Marketing agency GroupM is already on board with the new AI-powered offering, becoming the first to offer its advertising clients access to Spotlight Moments.