https://techcrunch.com/2023/10/09/meta-quest-3-takes-a-step-closer-to-mainstream-ar-vr/

However this all plays out, 2023 will almost certainly be regarded as a pivotal year for AR and VR. After years of waiting for the category to have its iPhone moment, Apple finally unveiled the Vision Pro during WWDC back in June. It was everything we’ve come to expect from the company: big, boisterous and polished, with lofty promises and a price tag to match.

Having spoken to most of the major vendors over the past year, it seemed like everyone relished the arrival of the 500-pound gorilla. They would, they reckoned, be ships among a rising tide. Even more to the point, perhaps, Apple’s entry would be a sort of validation of years — or even decades — of work.