https://techcrunch.com/2023/09/20/amazon-brings-generative-ai-to-alexa/ > During a press event this morning at its HQ2 headquarters in Arlington, Virginia, Amazon announced that it’ll soon use a new generative AI model to power improved experiences across its Echo family of devices. > “Our latest model has been specifically optimized for voice and the things we know our customers love — like having access to real-time information, efficiently controlling their smart home, and getting the most out of their home entertainment,” Dave Limp, the SVP of devices and services at Amazon, said onstage.