https://techcrunch.com/2023/09/20/is-the-apple-watch-ultra-2-worth-the-upgrade/

The first Apple Watch Ultra was a bold device, in more ways than one. Chief among them may well be the company’s decision to approach a relatively niche market. That’s not to say that there aren’t a lot of outdoorsy types, but the people seeking a product specifically for use cases like hiking, ultramarathon running and diving are a fairly small subset of the broader smartwatch market.

One also can’t make the argument that it’s an un- or even under-addressed demographic. I mean, that’s pretty much Garmin’s whole vibe these days. And you know what? Kudos to the company for making a successful pivot away from standalone GPS devices as smartphones have rendered much of that category functionally obsolete.