https://techcrunch.com/2023/09/12/apples-new-iphone-15-pro-and-pro-max-up-close/

We’ve braved the thronging press scrum to bring you a closer look at the new iPhone 15 Pro and Pro Max. The big thing across the line is — of course — the arrival of USB-C. It’s been more than a decade since Apple introduced the beleaguered Lightning port exactly 11 years ago, so a refresh was long overdue.

Add to that recent legislation from the EU designed to universalize USB-C and the fact that the company has rolled that nearly ubiquitous standard out to the rest of its devices (iPad, Macs), and you can see why the company pulled the trigger here.