Apple’s Lisa Jackson explains how going carbon neutral by 2030 is good business

Apple’s Lisa Jackson explains how going carbon neutral by 2030 is good business

a year ago
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https://techcrunch.com/2023/09/19/apples-lisa-jackson-techcrunch-disrupt-2023/

As the most valuable company in the world, Apple extends its massive footprint into every corner of industry that it touches. With that footprint comes a vast responsibility to conduct itself responsibly in terms of sourcing materials, labor and the energy necessary to ship well over two billion mobile devices on its course to becoming an unprecedented $3 trillion company.

A decade ago, Apple brought in Lisa Jackson, former head of the EPA under the Obama administration, to steward its strategy on environmental issues. Jackson serves as Vice President of Environment, Policy and Social Initiatives at Apple, a role that’s only become more central as the climate crisis accelerates, with increasingly visible and often devastating impacts in every corner of the globe. So how does a company that sells objects reliant on pulling rare minerals out of the earth reconcile its business with its environmental impact?