Mattel seeks Pokemon-style boost from new HotWheels game
https://www.reuters.com/article/us-mattel-hotwheels/mattel-seeks-pokemon-style-boost-from-new-hotwheels-game-idUSKCN1C31VQ
Mattel and tech company Osmo will launch an augmented reality version of Hotwheels toy cars on Thursday that seeks to duplicate the worldwide success of smartphone app Pokemon Go.