https://arstechnica.com/gadgets/2023/08/what-to-expect-from-the-iphone-15-and-more-on-september-12/ > Together, the iPhone and Apple Watch account for more than half of Apple's business—and those two product lines get updated like clockwork every year around September. > The cat is already out of the bag for this year; Apple is expected to hold a live event on September 12 to announce its new iPhone and Watch lineup. And with the event just a couple of weeks away, we already know what to expect.