Microsoft-signed “BGAUpsell.exe” pushes Bing on Windows and Chrome users
https://arstechnica.com/gadgets/2023/08/microsoft-rolls-out-then-pauses-pop-up-that-asked-chrome-users-to-switch-to-bing/
In July, Microsoft began to let web browsers other than Microsoft Edge access and use its AI-powered Bing Chat service.
This is unsurprising and not a big deal in and of itself. Microsoft has been pushing its “new Bing” preview relentlessly all year, and the potential user base gets a whole lot bigger if you don’t restrict the service to a browser that fights with Firefox and Safari for Google Chrome’s scraps.