https://techcrunch.com/2023/08/29/google-launches-bigquery-studio-a-new-way-to-work-with-data/

Companies increasingly see the value in mining their data for deeper insights. According to a NewVantage survey, 97.6% of major worldwide organizations are focusing investments into big data and AI.

But challenges stand in the way of executing big data analytics. One recent poll found that 65% percent of organizations feel they have “too much” data to analyze.